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Google, the Internet giant, will become “Beyond Rubik‘s cube” online senior creative partner. Just over a year ago we reported on the latest undertaking of the Rubik’s Brand.   For the Rubik’s cubes 40th anniversary a museum exhibition will be launched traveling worldwide launching  in New Jersey at the Liberty Science Center in the spring of 2014.


“Google’s team will extend the exhibition into the digital realm, personalizing the experiences and embedding the exhibition in global social media,” according to a description of the exhibit (PDF). The Rubik’s cube and Google’s  unabashed nerdiness we think is a great match.

Word of the project trickled out on Google+ on Rubik’s 69th birthday on Saturday and as an added bonus Rubik himself joined Google+.

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